Read cohorts clearly
Group users by the time they joined and inspect their later activity across supported retention intervals.
Cohorts & returning users
SMARTLINKS / RETENTION LAB
Understand what brings people back.
Read app retention cohorts and returning-user activity in a dedicated workspace. Separate mature cohorts from incomplete periods before drawing conclusions about your product.
Your SmartLinks account. Your apps. One connected workspace.
A closer look at your workspace
✓
Built into your workflowStart with one product. Connect the rest when you need them.
ONE SHARED WORKSPACEExisting apps & dataTeam permissionsConnected toolsClear plan limits
WHAT’S INSIDE
Less jumping around.
More moving forward.
Start with the job in front of you. These focused tools share the app context you already have in SmartLinks.
Respect incomplete periods
Keep future and incomplete windows distinct from zero retention so recent installs are not mistaken for churn.
Evaluate product changes
Compare cohorts with release and campaign context to decide what deserves further investigation.
FROM IDEA TO ACTION
A clear next step.
Then the next one.
Retention Lab uses your existing app and account, so the work stays connected as you move through the process.
Read the practical guide ↗- 01
Collect installation and activity data.
- 02
Choose a cohort window with enough elapsed time.
- 03
Read returning activity and compare meaningful periods.
GOOD TO KNOW
Start with the full picture.
What do I need to use Retention Lab?
Retention quality depends on stable user identity and consistent event collection.
Do I need another SmartLinks account?
No. Sign in with your existing SmartLinks account and select an app you can access. Existing app ownership and team permissions still apply.
How does the subscription work?
This product uses your SmartLinks plan and its feature allowances. The pricing page shows current plans that include Retention Lab. Choosing a different suite plan changes your shared subscription; it does not add a separate subscription for this product.
Compare eligible plans →Can I use the other products too?
Yes, when your plan and permissions include them. Your apps and connected services stay in the same SmartLinks workspace. Some workflows need additional provider setup.
Explore the product collection →YOUR NEXT GOOD MOVE
Make room for
your app’s next chapter.
Start with Retention Lab. Keep the whole picture connected.
BETTER TOGETHER